If you think that that content is based on a set of blogs, Tweets and web content that works in conjunction with a businesses’ goals, you’re right; however only partially. whereas social outreach, branding, and quality content are important components of content management, within the grand theme of things, there’s far more thereto.
If you’re concerned in any facet of digital marketing or wish to be, you’ll wish to develop a clear understanding of what’s concerned in developing a no-hit content marketing strategy. Here, we’ll define a number of the key areas that any content manager or planner would like a solid understanding of so as to run a no-hit digital marketing campaign.
Understanding Sales Funnel
The sales funnel is basically a broad-based term that describes the buyer’s decision-making journey, with the 3 key phases being awareness, evaluation, and buys. Anyone concerned in sales and marketing must pay close attention to this method so as to achieve a much better understanding of what makes buyers move through the funnel.
To some extent, content marketing is considered outreach, which suggests it’s one thing that sits at the “top” of the sales funnel. To an outsider, it’s going to appear as if this side of digital marketing is “far” away from the particular money-making (sales) a part of the funnel.
This article via Single Grain suggests that, with content marketing, there’s a fourth stage of the sales funnel that comes after the conversion “delight,” which basically translates to establishing brand loyalty.
The “top” of the funnel is wherever brand awareness and lead generation happens. It’s wherever you have got the chance to cast a net over the broadest possible client base and not only build your audience, however, additionally have interaction with them to grasp a lot of regarding your entire strategy. however, a good content strategist or manager will understand how to engage customers through each a part of the funnel and ideally keep them cycling through the funnel.
Keep an Eye Over Content As Data
A content strategy isn’t about the number of blogs written per month, what quantity time ought to be spent doing Facebook Live, or whether or not or not a company ought to be writing a whitepaper.
It absolutely is about quality, however all of those things aren’t specifically what strategy is concerning – they’re parts, however, they aren’t really what’s going to guide your strategic approach.
A great content marketing strategy will have interaction audiences at each turn, and so as to try to do this, an honest strategist has to know how their content is working. once you recognize specifically the way to spin your content in order that it’s effective in one phase, they then you’ll use that info as you progress into the future introduce the funnel.
Your strategy is guided by analytics. the work of the strategist is to meticulously monitor, track, watch and report on the numbers so as to continuously refine and regulate towards better conversions. you’ll get to track wherever your customer’s area unit “coming from,” and wherever they’re “going.” In alternative words, you wish to be frequently assessing traffic patterns.
Continually testing what you’re doing is however you’ll get a solid plan concerning your audience’s preferences, interests, and purchasing behavior. you wish to know however well material is acting so as to create it to the next step of the process.
Make a Plan About Content Writing Stretegy